WhatsApp Template Message: Template Creation, Approval, and Use in Acele
🔍 What Is a WhatsApp Template Message?
A WhatsApp Template Message (also known as HSM – Highly Structured Message) is a pre-approved message format used to send messages to users outside the 24-hour customer support window. It is essential for:
- Notifications
- Reminders
- Promotions
- Re-engagement campaigns
With Acele, you can:
- Create WhatsApp message templates
- Submit them for approval through Meta
- Use approved templates in your WhatsApp bot flows
🛠 Step-by-Step Guide to Using WhatsApp Templates in Acele
1️⃣ Create a New Template
- Go to Messenger Settings → WhatsApp → Template Manager
- Click Create New Template
You’ll be asked to fill the following details:
- Template Name (e.g.,
wa_offer_reminder) - Category (Marketing, Utility, OTP/Auth)
- Language/Locale (e.g., English)
- Message Components: Header, Body, Footer
- Add Buttons (Optional): URL or Phone Call
You can also use placeholders like {{1}}, {{2}} to insert dynamic data (e.g., names, dates, order numbers).
✅ Click Save to submit the template.
2️⃣ Submit Template for Approval
- Once saved, Acele will auto-submit the template to Meta.
- Approval time ranges from a few minutes to a few hours.
- Once approved, status changes from Pending → Approved.
3️⃣ Use Template in a WhatsApp Bot Flow
- Go to Flow Builder inside Acele.
- Click on Compose Next Message in the desired step.
- Choose “Template Message” as message type.
- Select your approved template from the dropdown.
- Map your dynamic fields (e.g.,
{{1}} = #Name#) - Click Save to finalize.
4️⃣ Test the Template Flow
- Open your connected WhatsApp account.
- Type the trigger keyword linked to the template flow (e.g.,
wa_offer). - You should receive the message using the approved template.
✅ Checklist:
- Make sure the phone number is opted-in.
- Template is approved and active.
- All variables (placeholders) are filled correctly.
- URL or phone buttons are functional.
💼 Common Use Cases
- 🔔 Appointment Reminders
- 🧾 Invoice or Payment Confirmations
- 🚚 Order Status / Shipment Updates
- 🛍️ Promotional Offers or Discounts
- 🆘 Account Alerts / OTP / Login Warnings
❓ FAQ
Can I edit a template after it’s approved?
No. You must create and submit a new version.
What if my template is rejected?
Check the rejection reason, adjust the message, and resubmit.
Can I send template messages anytime?
Yes, even outside the 24-hour window.
Can I include clickable buttons?
Yes. You can include CTA buttons like links or phone calls, and quick replies.
Do I need separate templates for different languages?
Yes, approval is required per language.
✅ Conclusion
WhatsApp Template Messages in Acele make it easy to engage users proactively, even beyond the 24-hour window. From promotional blasts to reminders and alerts, templates are critical for WhatsApp-first businesses.
Start creating your own templates today and take full control of automated communication on WhatsApp with Acele.
