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WhatsApp Template Message: Template Creation, Approval, and Use in Acele

🔍 What Is a WhatsApp Template Message?

A WhatsApp Template Message (also known as HSM – Highly Structured Message) is a pre-approved message format used to send messages to users outside the 24-hour customer support window. It is essential for:

  • Notifications
  • Reminders
  • Promotions
  • Re-engagement campaigns

With Acele, you can:

  • Create WhatsApp message templates
  • Submit them for approval through Meta
  • Use approved templates in your WhatsApp bot flows

🛠 Step-by-Step Guide to Using WhatsApp Templates in Acele

1️⃣ Create a New Template

  • Go to Messenger Settings → WhatsApp → Template Manager
  • Click Create New Template

You’ll be asked to fill the following details:

  • Template Name (e.g., wa_offer_reminder)
  • Category (Marketing, Utility, OTP/Auth)
  • Language/Locale (e.g., English)
  • Message Components: Header, Body, Footer
  • Add Buttons (Optional): URL or Phone Call

You can also use placeholders like {{1}}, {{2}} to insert dynamic data (e.g., names, dates, order numbers).

✅ Click Save to submit the template.

2️⃣ Submit Template for Approval

  • Once saved, Acele will auto-submit the template to Meta.
  • Approval time ranges from a few minutes to a few hours.
  • Once approved, status changes from Pending → Approved.

3️⃣ Use Template in a WhatsApp Bot Flow

  • Go to Flow Builder inside Acele.
  • Click on Compose Next Message in the desired step.
  • Choose “Template Message” as message type.
  • Select your approved template from the dropdown.
  • Map your dynamic fields (e.g., {{1}} = #Name#)
  • Click Save to finalize.

4️⃣ Test the Template Flow

  • Open your connected WhatsApp account.
  • Type the trigger keyword linked to the template flow (e.g., wa_offer).
  • You should receive the message using the approved template.

✅ Checklist:

  • Make sure the phone number is opted-in.
  • Template is approved and active.
  • All variables (placeholders) are filled correctly.
  • URL or phone buttons are functional.

💼 Common Use Cases

  • 🔔 Appointment Reminders
  • 🧾 Invoice or Payment Confirmations
  • 🚚 Order Status / Shipment Updates
  • 🛍️ Promotional Offers or Discounts
  • 🆘 Account Alerts / OTP / Login Warnings

❓ FAQ

Can I edit a template after it’s approved?
No. You must create and submit a new version.

What if my template is rejected?
Check the rejection reason, adjust the message, and resubmit.

Can I send template messages anytime?
Yes, even outside the 24-hour window.

Can I include clickable buttons?
Yes. You can include CTA buttons like links or phone calls, and quick replies.

Do I need separate templates for different languages?
Yes, approval is required per language.

✅ Conclusion

WhatsApp Template Messages in Acele make it easy to engage users proactively, even beyond the 24-hour window. From promotional blasts to reminders and alerts, templates are critical for WhatsApp-first businesses.

Start creating your own templates today and take full control of automated communication on WhatsApp with Acele.

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