Essential features for small businesses to get started with WhatsApp Marketing
Most WhatsApp marketing platforms charge an extra 20% fee. We don't add any markup on Meta conversation charges. You pay Meta directly, saving on commissions.
Service conversations are initiated on reply to user initiated messages.
Basic live chat functionality to interact with users in real-time
Send broadcast messages to multiple users simultaneously
Send series of automated messages to your contact
Create campaigns to gather user inputs through chatbots
Set conditions for your bot to reply based on keywords in user input
Advanced features and higher limits, ideal for growing businesses needing more capabilities
Most WhatsApp marketing platforms charge an extra 20% fee. We don't add any markup on Meta conversation charges. You pay Meta directly, saving on commissions.
Service conversations are initiated on reply to user initiated messages.
Real-time translation in live chat to support multiple languages
Enhanced live chat features for better customer support
Receive data from any incoming webhook and send personalised WhatsApp message
Manage and showcase your products directly on WhatsApp
Unlimited everything, perfect for large businesses with extensive automation needs
Most WhatsApp marketing platforms charge an extra 20% fee. We don't add any markup on Meta conversation charges. You pay Meta directly, saving on commissions.
Service conversations are initiated on reply to user initiated messages.
Real-time translation in live chat to support multiple languages
Enhanced live chat features for better customer support
Receive data from any incoming webhook and send personalised WhatsApp message
Manage and showcase your products directly on WhatsApp
Transparent WhatsApp Business API pricing that gives you complete control over your messaging costs.
At Acele, we believe pricing should be as transparent as your customer communication. That’s why our WhatsApp Business API follows a simple pay-as-you-go model with 0% markup. You pay only the official WhatsApp conversation charges, giving you complete control over your messaging costs. Whether you’re running marketing campaigns, automating customer support, or engaging customers at scale, your pricing stays clear, predictable, and easy to manage.
| Category | Acele | Wati | Savings with Acele |
|---|---|---|---|
| Marketing | ₹86.3100 | ₹103.5720 | ₹17.2620 |
| Utility | ₹11.5000 | ₹13.8000 | ₹2.3000 |
| Service (UIC) | ₹0.00 | ₹0.00 | ₹0.00 |
| Authentication | ₹11.5000 | ₹13.8000 | ₹2.3000 |
Every interaction processed through Acele’s WhatsApp Business API uses message tokens. Whether you send a WhatsApp message, receive a customer reply, or process automated webhook events, tokens are used based on the activity performed. This transparent usage model helps businesses track their WhatsApp API usage and understand how messaging activity is measured.
Every outbound message sent through Acele's WhatsApp Business API uses 1 message token. This includes promotional campaigns, order updates, reminders, notifications, and other business messages sent to your customers.
Example:
1 message = 1 tokens
100 messages = 100 tokens
When a customer replies to your WhatsApp message, the incoming message processed through the platform also uses 1 message token. This helps you manage two-way customer communication while keeping your message usage transparent.
Example:
1 incoming message = 1 token
Webhook events are automated updates generated by the WhatsApp Business API, such as message delivery confirmations, read receipts, and status updates. Every webhook event processed through the platform uses 1 message token.
Example:
1 webhook event = 1 token
A message token is the internal usage unit used to track API activity. Tokens are consumed when messages are sent, received, or when automated events like webhooks are processed.
Understanding a few key WhatsApp Business API pricing terms can make it easier to calculate messaging costs and choose the right communication strategy for your business. Here’s a simple breakdown of the conversation categories used by WhatsApp.
A WhatsApp conversation starts when a business sends a message or responds to a customer within WhatsApp's 24-hour messaging window. Conversations are grouped into different categories based on the purpose of the message, making it easier to understand how WhatsApp Business API pricing works.
With Acele, you can manage unlimited free service conversations without paying additional service conversation charges. Combined with 0% markup WhatsApp API pricing, this helps businesses deliver customer support more cost-effectively while keeping communication seamless.
Marketing conversations are used to promote products, services, offers, and business updates. They help businesses engage existing customers, share personalised campaigns, and build stronger customer relationships through the WhatsApp Business API.
Utility conversations are transactional messages that keep customers informed. These include order confirmations, shipping updates, payment reminders, appointment notifications, and other important service-related updates.
Authentication conversations are used to verify user identity through OTPs, login verification, account authentication, and password reset messages. They provide a secure and convenient way to protect customer accounts.
Service conversations focus on customer support and ongoing assistance. They include answering customer queries, resolving issues, sharing information, and providing real-time support through the WhatsApp Business API or automated WhatsApp chatbots.
Get started with WhatsApp Marketing today and
supercharge your customer engagement!
The right plan depends on your monthly messaging volume, team size, automation requirements, CRM usage, and business goals. Choose a plan that supports your current communication needs while giving you the flexibility to scale as your business grows.
Yes, Acele offers scalable pricing options designed for startups, ecommerce brands, and growing teams. Businesses can start with essential features and upgrade later based on customer engagement and automation requirements.
No. Acele follows a transparent pricing model with 0% markup on official WhatsApp conversation charges. You’ll always have clear visibility into your messaging costs, with no unexpected platform fees.
Acele plans are designed to support business communication with WhatsApp CRM, automation, and collaboration tools. The features available may vary depending on the plan you choose, allowing you to select the option that best fits your business needs.
Yes. You can upgrade your Acele plan anytime as your messaging volume, team size, or business requirements grow, without interrupting your customer communication.
