Sequence Triggering Options in Acele
📌 Introduction
Acele’s WhatsApp sequence campaigns allow you to automate communication using scheduled messages — perfect for nurturing leads, sending reminders, or running onboarding series. One of the key features of Acele sequences is the flexibility of triggering them — via buttons, keywords, or automated timing — all while staying compliant with Meta’s 24-hour messaging policy.
This guide covers how to trigger WhatsApp sequences using interactive buttons, keywords, and delayed scheduling, including when and how to use template messages for compliance.
💡 Use Cases
- Lead Magnet Follow-up: Auto-start a sequence after opt-in
- Product Walkthrough: Time-based user education
- Event Countdown: Send reminders and updates before events
- Re-engagement Campaigns: Reconnect users with templates after 24 hours
- WhatsApp-Only Automation: No need to rely on other platforms
⚙️ Sequence Triggering Options in Acele
✅ 1. Triggering via Keyword in Start Bot Flow
- Go to Start Bot Flow
- Under Configure Reference, set a keyword like
bsp - In the Send Reply section, select “New Sequence” to attach a campaign to the keyword trigger
📌 For best results, combine this with an interactive element so the user experience is smoother
✅ 2. Subscribe via Button (Recommended)
- Use an Interactive Card element
- Add a button labeled “Subscribe”
- Set the action to: Subscribe to Sequence
- Choose or create a WhatsApp sequence to link
✅ This is the most structured, user-friendly way to trigger sequences
✅ 3. Create a WhatsApp Sequence Campaign
When creating a new sequence:
- Sequence Name: Example – WhatsApp Onboarding Sequence
- Delivery Time: Set preferred time (e.g., 09:00 AM)
- Timezone: Example – Asia/Kolkata
Then move on to adding your messages with appropriate delays.
✅ 4. Schedule Messages by Time Interval
You can schedule messages in two categories:
| Time | Message Type | Notes |
|---|---|---|
| ✅ Within 24 Hours | Freeform Text | No template required |
| 🚫 Beyond 24 Hours | Template Message Only | Meta-approved only |
Example Flow:
- Message 1: 1 hour after subscription ✅ (inside 24h, text)
- Message 2: 12 hours after ✅ (inside 24h, text)
- Message 3: Day 1 🟠 (outside 24h, must use template)
📢 Meta Compliance Notes
According to Meta’s WhatsApp policy:
- ✅ Messages within 24 hours of last user interaction can be sent freely (text, image, etc.)
- ⚠️ Messages after 24 hours require:
- Meta-approved template
- Selection of template category (e.g.,
ACCOUNT_UPDATE,CONFIRMED_EVENT_UPDATE, etc.) - Billing enabled in your Meta Business Account
Acele makes it easy with:
- ✅
Send within 24-Hour Windowtoggle - ✅
Send Outside 24-Hour Window (Template Required)toggle
✅ Conclusion
Using sequence triggers effectively in Acele ensures smart automation, personalized engagement, and full Meta compliance. Whether you’re onboarding users or running a countdown campaign, always:
- Use interactive buttons or keywords to trigger
- Schedule wisely based on 24h rules
- Apply templates where needed
🧠 Plan your sequence. Automate your flow. Keep it WhatsApp-compliant.
❓FAQs
Q: Can I trigger a sequence using a keyword?
Yes. Assign the keyword in the Start Bot Flow and map it to a sequence.
Q: What’s the best way to trigger a sequence?
Using a Subscribe button inside an interactive element for smoother flow.
Q: What if I send a message after 24 hours without a template?
Meta will block it. You must use a pre-approved template.
Q: How long can a sequence run?
Up to 30 days from the trigger/subscription point.
Q: Can I change the message timing later?
Yes. You can edit delay, content, or template at any time.
