Sequence Use Case : WhatsApp Promotional Campaign
🧩 Introduction
Keeping your WhatsApp audience engaged over time is the key to boosting retention and increasing conversions. Acele’s WhatsApp Sequence Campaigns allow you to automate spaced promotional messages over days or weeks—keeping your brand top-of-mind without spamming.
This use case walks you through how to build a long-term promotional drip campaign that automatically sends WhatsApp messages on Day 3, Day 7, Day 15, and Day 30 after a user subscribes.
📌 Use Case: Long-Term Promotional Drip Campaign
🎯 Objective:
Nurture your WhatsApp subscribers by sending spaced-out offers, updates, and product highlights—automated through Acele’s WhatsApp Sequence Builder.
🧱 Step-by-Step Campaign Flow
🔹 1. Flow Entry via Keyword or Button
A user can trigger this flow by sending a keyword (e.g., promo2025) or clicking a button inside an interactive card.
- Element Used: Start Bot Flow
- Trigger Example:
promo2025
🔹 2. Welcome Message
Send a greeting message explaining the value of joining your promo sequence.
- Element: WhatsApp Interactive Template (Image + Title + Button)
- Message Example:
“Thanks for showing interest! Tap below to get our best offers over the next 30 days.”
🔹 3. Subscription to Promotional Sequence
When the user clicks “Subscribe”, they are added to the WhatsApp sequence titled “Promo Follow-Up 2025”.
- Button Label: Subscribe
- Action: Subscribe to Sequence → Promo Follow-Up 2025
- Confirmation Text: “Thanks for subscribing!”
- Delivery Time: 00:00
- Timezone: Asia/Kolkata (or your preferred zone)
- Meta Tag: ACCOUNT_UPDATE (or applicable approved tag)
🔹 4. Scheduled Promotional Messages
Each message is scheduled using a Meta-approved WhatsApp template since these fall outside the 24-hour window.
📆 Day 3
- Message: “Make your chatbot smarter with AI training!”
- CTA Button: View Products
📆 Day 7
- Message: “Revolutionize your WhatsApp marketing strategy.”
- CTA Button: Read Blog
📆 Day 15
- Message: “Explore our latest feature for solving broadcast delivery issues.”
- CTA Button: Know More
📆 Day 30
- Message: “New: Click-to-WhatsApp Ads now supported!”
- CTA Button: Learn More
🔁 Why This Use Case Works
| Benefit | Description |
|---|---|
| Spaced Promotion | Prevents overwhelming users with daily messages |
| Lifecycle Engagement | Targets users at different stages of interest |
| Auto Retargeting | Works continuously without manual effort |
| Stronger Brand Recall | Re-engages users through repeated touchpoints |
✅ Ideal For:
- Ecommerce offers and campaigns
- Course creators with learning journeys
- SaaS product feature rollouts
- Loyalty rewards and point reminders
- Lead nurturing and retargeting funnels
🧠 FAQs
Q: Can I change the message intervals?
Yes. You can set any delay—hourly, daily, weekly, or monthly.
Q: Will users receive messages if they block the number?
No. WhatsApp blocks delivery to users who block your number. Use Acele’s Delivery Reports to monitor this.
Q: Can I stop the sequence for users who purchase?
Yes. Use tags or conditional logic to unsubscribe users once they complete a purchase.
Q: Is there a message limit in a WhatsApp sequence?
No limit from Acele. But ensure your WhatsApp Business API quota supports your message volume.
Q: Can I personalize messages based on behavior?
Yes. Acele supports tags and dynamic conditions for personalized sequences.
🏁 Conclusion
With Acele’s WhatsApp Promotional Sequence, you can automate your marketing outreach across a full 30-day cycle—no follow-up required. Whether you’re promoting a product, event, or update, this use case ensures every message lands at the right time.
🔗 Pro Tip: Use buttons that link to product pages, WhatsApp Catalogs, or embedded forms to boost conversions directly from your sequence.
