Essential features for small businesses to get started with WhatsApp Marketing
Most WhatsApp marketing platforms charge an extra 20% fee. We don't add any markup on Meta conversation charges. You pay Meta directly, saving on commissions.
Service conversations are initiated on reply to user initiated messages.
Basic live chat functionality to interact with users in real-time
Send broadcast messages to multiple users simultaneously
Send series of automated messages to your contact
Create campaigns to gather user inputs through chatbots
Set conditions for your bot to reply based on keywords in user input
Advanced features and higher limits, ideal for growing businesses needing more capabilities
Most WhatsApp marketing platforms charge an extra 20% fee. We don't add any markup on Meta conversation charges. You pay Meta directly, saving on commissions.
Service conversations are initiated on reply to user initiated messages.
Real-time translation in live chat to support multiple languages
Enhanced live chat features for better customer support
Receive data from any incoming webhook and send personalised WhatsApp message
Manage and showcase your products directly on WhatsApp
Unlimited everything, perfect for large businesses with extensive automation needs
Most WhatsApp marketing platforms charge an extra 20% fee. We don't add any markup on Meta conversation charges. You pay Meta directly, saving on commissions.
Service conversations are initiated on reply to user initiated messages.
Real-time translation in live chat to support multiple languages
Enhanced live chat features for better customer support
Receive data from any incoming webhook and send personalised WhatsApp message
Manage and showcase your products directly on WhatsApp
Acele sets itself apart by offering a truly transparent pricing model. Unlike other WhatsApp Business Solution Providers (BSPs), we don’t add any markup fees on top of the official WhatsApp API. This means you pay directly to Meta, saving you up to 20% per conversation.
| Category | Acele | Wati | Savings with Acele |
|---|---|---|---|
| Marketing | ₹7846.0000 | ₹10785.6000 | ₹2939.6000 |
| Utility | ₹1150.0000 | ₹1411.2000 | ₹261.2000 |
| Service (UIC) | ₹0.00 | ₹0.00 | ₹0.00 |
| Authentication | ₹1150.0000 | ₹1411.2000 | ₹261.2000 |
Each API activity in our platform consumes tokens based on the action performed. A message token is the unit used to measure usage across sending, receiving, and automation events.
When you send a message using our service, tokens are deducted based on your plan logic. Every outbound message consumes tokens.
Example:
1 message = 1 tokens
100 messages = 100 tokens
Incoming messages processed through the platform may also consume tokens, especially when used in automation, routing, or system workflows.
Example:
1 incoming message = 1 token
Automated events like delivery reports, read receipts, and callback triggers also consume tokens when processed by the system.
Example:
1 webhook event = 1 token
A message token is the internal usage unit used to track API activity. Tokens are consumed when messages are sent, received, or when automated events like webhooks are processed.
Let’s make WhatsApp Conversational Pricing easy to understand for you!
WhatsApp Conversation is a 24-hour messaging window initiated only when a business messages a user. A Conversation here starts when a business messages the user (thus initiates the Conversation) or replies to a user's message. All incoming messages from users are FREE and only chargeable if the business responds to the user's message.
Each business using Acele receives Unlimited FREE service conversations. Businesses can reply to user messages without incurring any charges; it's completely FREE.
Marketing Conversations include all promotional messages, offers, product updates. These Conversations cost ₹0.78/ Conversation (for Indian users)
Utility Conversations are transactional in nature and include messages for delivery updates, transaction receipts, reminders and more. These Conversations cost ₹0.115/ Conversation (for Indian users)
Authentication Conversations include messages used for verification purposes such as OTP, account registration and account recovery. These Conversations cost ₹0.115/ Conversation (for Indian users)
Service Conversations includes all user-initiated conversations related to customer support, Chatbot support & queries asked by users. Service conversations are FREE for all businesses using Acele.
Get started with WhatsApp Marketing today and
supercharge your customer engagement!
Frequently asked questions answered
Unlimited User means that there is no limit on the number of Monthly Active Users (MAUs) you can connect with in a month. Be it a thousand users, hundred thousand users, or a million users – you can connect with as many users as you want! You’ll just need to pay for the WhatsApp Conversation Charges.
